PAZARLAMA YÖNETİMİNDE YENİ BİR YAKLAŞIM: FRANCHISING
نویسندگان
چکیده
منابع مشابه
Franchising Inequality.
without prior written permission from the Publisher. All rights reserved. or mechanical, including photocopying or by information storage or retrieval systems, may be reproduced, displayed, or transmitted in any form or by any means, electronic States copyright law (Title 17, U.S. Code), no part of by Project HOPE The People-to-People Health Foundation. As provided by United Suite 600, Bethesda...
متن کاملCompetitive Franchising
We develop a spatial model of oligopolistic competition in which firms simultaneously choose franchise locations and prices, and consumers receive uncorrelated firmspecific location shocks. Remarkably, when firms only differ along the endogenous contestable spatial dimension, they earn zero profits: while ex-post consumer heterogeneity ensures positive gross profits, competition for market shar...
متن کاملFranchising reproductive health services.
OBJECTIVES Networks of franchised health establishments, providing a standardized set of services, are being implemented in developing countries. This article examines associations between franchise membership and family planning and reproductive health outcomes for both the member provider and the client. METHODS Regression models are fitted examining associations between franchise membershi...
متن کاملIT Businesses and Franchising: A Research Proposal
Franchising has been popular as a growth strategy for small businesses; it is even more so in today’s global and information-based economy. In early 2001, Entrepreneur magazine—well known for its Franchise 500 listing—added a Tech Businesses category to its Franchise Zone with three subcategories: Internet Businesses, Tech Training, and Miscellaneous Tech Businesses. This study applies Herbert ...
متن کاملCollective Reputation, Professional Regulation and Franchising
Collective reputation and its associated free-rider problem have been invoked to justify state licensing of professions and to explain the incidence of franchising. We examine the conditions under which it is possible to create a Pareto-improving collective reputation among groups of heterogeneous producers. If the regulator or franchisor cannot credibly commit to high quality then a common rep...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Öneri Dergisi
سال: 2020
ISSN: 1300-0845
DOI: 10.14783/maruoneri.681772